Island life

A blend of nature and urban design, this stream winds through downtown Seoul — though entirely man-made today.
Once a natural river, it was buried after the Korean War and revived in 2005 as a tranquil walkway.
Fountains, illuminated bridges, and the Palgakdam weir make it one of the city’s most beloved evening spots.

A bustling hub of shopping, street food, and K-beauty.
Amid the trendsetting stores stands Korea’s main Catholic cathedral — a striking symbol of faith and history.
Style meets soul in this lively part of Seoul.

A futuristic glass wave rises above the old City Hall, blending past and future in one bold design.
Powered by nature and home to the world’s largest indoor vertical garden, it’s one of Seoul’s greenest landmarks.
Open to visitors — step inside and see the living wall for yourself.

In the heart of Seoul stands Jogyesa — the head temple of Korea’s largest Buddhist order.
Small in scale but rich in atmosphere, it changes with the seasons: lotus lanterns in spring, bright chrysanthemums in fall, and peaceful stillness in winter.
No matter the time of year, it’s a place of quiet reflection.

In the heart of Seoul stands a hidden architectural gem — a cathedral first envisioned in the 1920s.
A British design, built with Korean devotion, but left unfinished during colonial rule. Then came the miracle: in 1993, the original blueprints were found in an English library.
Finally completed in 1996, the cathedral now stands in its full, intended glory — a story of faith, time, and perseverance.

Insadong is famous for the abundance of souvenir shops, traditional restaurants and tea houses, boutiques.

Insadong-kil Pedestrian Street is the central street of the area.

Often you can see street performances - traditional Korean samul-nori percussion quartet or martial arts tekkyon, taekwon-do or performances of youth groups in the fusion style, etc.

N-Tower isn’t just an observation deck — it’s a true symbol of Seoul. From the top, the city stretches out beneath you: by day, you can spot Myeongdong and Gangnam; by night, the traffic lights weave a glowing web across the capital.

At the summit, you’ll find "couples’ benches," trees covered in love locks, a multimedia light show projected onto the tower itself — and yes, even a restroom with a panoramic view.

Cars aren’t allowed up the mountain — but we won’t need one. The funicular ride alone feels like a journey into another world.

One of the central streets of Seoul, Jongno (literally "Bell Avenue") is named after the pavilion of the same name, which houses the main bell of the country. It is this bell that the best people of the country beat on New Year's Eve.

However, even mere mortals can hit it for good luck: at 12:00 noon, the pavilion is usually opened for visitors. However, a limited number of guests are allowed.

The Namsan Cable Car is the perfect way to reach the top of Mount Namsan quickly and enjoy scenic views along the way. The short ride offers stunning panoramas of Seoul, especially magical at sunset or nighttime, when the city lights up. At the summit, you’ll find the famous N Seoul Tower, restaurants, and observation decks. A must-do for anyone looking to blend urban and natural experiences.

The complex of the central Gwanghwamun Square in front of the Gyeongbokgung Royal Palace, which is the compositional center of the capital of Korea, offers amazing views of Seoul: on one side is the main residence of the kings of the Joseon state (now a museum). But along the  Sejong-daero Avenue, departing from the square, there are high-rise modern buildings: government, embassies, Kyobo - the largest bookstore in Korea. Further down the avenue we can see the Seoul City Hall and still further - the Great South Gate of Namdaemun (National Treasure No. 1).

The main palace of the Joseon dynasty — rebuilt more than once, but never lost its grandeur.

Its perfect symmetry, royal guard ceremony, and the chance to wear a hanbok turn your visit into a journey through time.

Winding lanes, wooden hanoks, hidden cafés — this is where time slows down.
Samcheong-dong charms with its hills and galleries, while Bukchon preserves the everyday beauty of Joseon-era homes.
Together, they offer a quiet, romantic escape — a walk through history lined with soft light and gentle stories.