Seoul Classical Economy

In the heart of Seoul stands Jogyesa — the head temple of Korea’s largest Buddhist order.
Small in scale but rich in atmosphere, it changes with the seasons: lotus lanterns in spring, bright chrysanthemums in fall, and peaceful stillness in winter.
No matter the time of year, it’s a place of quiet reflection.

Insadong is famous for the abundance of souvenir shops, traditional restaurants and tea houses, boutiques.

Insadong-kil Pedestrian Street is the central street of the area.

Often you can see street performances - traditional Korean samul-nori percussion quartet or martial arts tekkyon, taekwon-do or performances of youth groups in the fusion style, etc.

The complex of the central Gwanghwamun Square in front of the Gyeongbokgung Royal Palace, which is the compositional center of the capital of Korea, offers amazing views of Seoul: on one side is the main residence of the kings of the Joseon state (now a museum). But along the  Sejong-daero Avenue, departing from the square, there are high-rise modern buildings: government, embassies, Kyobo - the largest bookstore in Korea. Further down the avenue we can see the Seoul City Hall and still further - the Great South Gate of Namdaemun (National Treasure No. 1).

The main palace of the Joseon dynasty — rebuilt more than once, but never lost its grandeur.

Its perfect symmetry, royal guard ceremony, and the chance to wear a hanbok turn your visit into a journey through time.

Winding lanes, wooden hanoks, hidden cafés — this is where time slows down.
Samcheong-dong charms with its hills and galleries, while Bukchon preserves the everyday beauty of Joseon-era homes.
Together, they offer a quiet, romantic escape — a walk through history lined with soft light and gentle stories.