Seoul in 2 Days: Tradition Meets Trend

A blend of nature and urban design, this stream winds through downtown Seoul — though entirely man-made today.
Once a natural river, it was buried after the Korean War and revived in 2005 as a tranquil walkway.
Fountains, illuminated bridges, and the Palgakdam weir make it one of the city’s most beloved evening spots.

A bustling hub of shopping, street food, and K-beauty.
Amid the trendsetting stores stands Korea’s main Catholic cathedral — a striking symbol of faith and history.
Style meets soul in this lively part of Seoul.

A fantastical project by IICombined, a company that brings together such remarkable brands as Gentle Monster, Tamburinus, Atiissu, and Nuflaat.
All of these brands can be explored within a grotesque, immersive space that offers countless opportunities for creating striking, high-quality selfies — with robots, creatures from other worlds and dimensions, as well as with the brand installations themselves.

A futuristic complex by world-famous architect Zaha Hadid, a fashion and design center with flowing lines and modern aesthetics. Located in the Dongdaemun area. A venue for exhibitions, forums, fashion shows, biennales, etc.

A futuristic glass wave rises above the old City Hall, blending past and future in one bold design.
Powered by nature and home to the world’s largest indoor vertical garden, it’s one of Seoul’s greenest landmarks.
Open to visitors — step inside and see the living wall for yourself.

In the heart of Seoul stands Jogyesa — the head temple of Korea’s largest Buddhist order.
Small in scale but rich in atmosphere, it changes with the seasons: lotus lanterns in spring, bright chrysanthemums in fall, and peaceful stillness in winter.
No matter the time of year, it’s a place of quiet reflection.

In the heart of Seoul stands a hidden architectural gem — a cathedral first envisioned in the 1920s.
A British design, built with Korean devotion, but left unfinished during colonial rule. Then came the miracle: in 1993, the original blueprints were found in an English library.
Finally completed in 1996, the cathedral now stands in its full, intended glory — a story of faith, time, and perseverance.

Insadong is famous for the abundance of souvenir shops, traditional restaurants and tea houses, boutiques.

Insadong-kil Pedestrian Street is the central street of the area.

Often you can see street performances - traditional Korean samul-nori percussion quartet or martial arts tekkyon, taekwon-do or performances of youth groups in the fusion style, etc.

One of the central streets of Seoul, Jongno (literally "Bell Avenue") is named after the pavilion of the same name, which houses the main bell of the country. It is this bell that the best people of the country beat on New Year's Eve.

However, even mere mortals can hit it for good luck: at 12:00 noon, the pavilion is usually opened for visitors. However, a limited number of guests are allowed.

The complex of the central Gwanghwamun Square in front of the Gyeongbokgung Royal Palace, which is the compositional center of the capital of Korea, offers amazing views of Seoul: on one side is the main residence of the kings of the Joseon state (now a museum). But along the  Sejong-daero Avenue, departing from the square, there are high-rise modern buildings: government, embassies, Kyobo - the largest bookstore in Korea. Further down the avenue we can see the Seoul City Hall and still further - the Great South Gate of Namdaemun (National Treasure No. 1).

The main palace of the Joseon dynasty — rebuilt more than once, but never lost its grandeur.

Its perfect symmetry, royal guard ceremony, and the chance to wear a hanbok turn your visit into a journey through time.

The tallest building in Korea is Lotte World Tower. 123 floors and 555 meters high. And on the highest floors is Seoul Sky - an observation deck.

Floor with transparent floor; the floor where you can go outside, the floor with cafes and souvenirs. Even the elevator that takes you to Seoul Sky is a separate attraction with Guinness records to boot.

This breathtaking library in COEX Mall features towering bookshelves and a stunning architectural design. It's an ideal spot for book lovers and those looking for a unique photo backdrop. The natural lighting and open space make it perfect for both wide shots and close-ups.

This statue is a must-visit for fans of PSY's global hit "Gangnam Style." It's a playful spot to capture fun and memorable photos, especially if you strike the famous horse dance pose!

Welcome to K-Star Road, the amazing star road in the heart of Seoul!

K-Star Road, or "Road of the Stars", is a beautiful and popular place where Korean stars seem to have made their mark. As you begin your journey along this road, you will feel the excitement and hype as it passes through the heart of the Gangnam area, known for its trendy atmosphere and emphasis on (K)-pop culture.

Here you will find many GangnamDol figurines representing various Korean stars. Find your heroes - and take a photo with them as a keepsake.

Along K-Star Road you will find many boutiques of world brands. Perhaps those same stars sometimes look into these boutiques too?..

Winding lanes, wooden hanoks, hidden cafés — this is where time slows down.
Samcheong-dong charms with its hills and galleries, while Bukchon preserves the everyday beauty of Joseon-era homes.
Together, they offer a quiet, romantic escape — a walk through history lined with soft light and gentle stories.