Where Beauty Is Born: Amorepacific Factory & Heritage Tour

Beyond Myeongdong: Discover K-Beauty Where It’s Created.

Fixed Date One-Day Trip (Private)
Starting at: $566.16per person more
A collection of vintage Amorepacific advertisements featuring elegant women and classic beauty aesthetics, showcasing the evolution of the brand's marketing over the decades.
Departure possible from:
Seoul
Group Size
small group
Duration
8 hours  

What's included

Included
entrance fee
transportation
licensed guide
Not Included
personal expenses and all other expenses not specified explicitly in the program

Experience on This Tour

Beauty is an idea brought to perfection, transformed into art. In the silence of laboratories, formulas were created, textures were honed, an empire was born.

An obsession became a revolution, and Korea became a global standard of elegance.

But who is behind this perfection? How are legends born that change the idea of ​​beauty?

Welcome to a world where tradition becomes the future.

Amorepacific Boutique

Access to premium skincare products directly at Amorepacific’s headquarters.

Amorepacific Archive

Dive into the vintage world of magazines, packaging, and history of the Korean beauty brand

Amorepacific Factory

A unique opportunity to see the production process of luxury Korean cosmetics.

Radio Equipment for Group Tours

Our receivers allow you to enjoy the tour at your own pace. Take photos, pause at your favorite sights, or simply listen to the birds sing without missing a word from your guide's narration.

Amorepacific Headquarters: A Masterpiece of World Architecture

A unique opportunity to see how modern architecture combines with the philosophy of beauty and innovation.

Licensed Guide Only

Sure, you can follow influencers — but only licensed guides in Korea are allowed to legally accompany tourists. That means better access, fewer risks, and no awkward surprises during your trip

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Frequently asked questions

Can I test Amorepacific cosmetics at the factory?
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Can I purchase Amorepacific products during the tour?

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Tour Objects

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Amore Beauty Park

Away from the bustling shopping streets, in the city of Osan, lies Amore Beauty Park, the place where K-Beauty is created.

It houses a factory, a botanical garden, and an archive that reveal the secrets behind Amorepacific’s legendary formulas for success.

The factory – the innovations and technologies behind premium Korean cosmetics.

The botanical garden – the natural ingredients that inspired iconic products.

The archive – the story of a brand that changed the beauty industry.

Amore Beauty Park is more than just a factory. It’s a journey into a world where tradition becomes the future.

Amore Pacific Headquarters

The Amorepacific Headquarters is an architectural masterpiece designed by British architect David Chipperfield, inspired by Korea’s “moon jars,” symbolizing simplicity and elegance.

The building also houses the Amorepacific Museum of Art (APMA), showcasing international exhibitions.

Amorepacific seamlessly blends business, nature, and art in the heart of Seoul.

Amore Pacific Boutique and OSULLOC Tea House

A sophisticated space where visitors can explore the traditions of Korean tea and cosmetics.