Away from the bustling shopping streets, in the city of Osan, lies Amore Beauty Park, the place where K-Beauty is created.

It houses a factory, a botanical garden, and an archive that reveal the secrets behind Amorepacific’s legendary formulas for success.

The factory – the innovations and technologies behind premium Korean cosmetics.

The botanical garden – the natural ingredients that inspired iconic products.

The archive – the story of a brand that changed the beauty industry.

Amore Beauty Park is more than just a factory. It’s a journey into a world where tradition becomes the future.

Where Beauty Is Born: Amorepacific Factory & Heritage Tour