Standing before Bongeunsa's Maitreya Buddha, you notice the grey granite calm of the statue against the glass towers of COEX just behind the temple wall — twelve centuries of Korean devotion and the twenty-first century sharing the same patch of sky. On K-Star Road, the GangnamDol figurines of your favourite K-pop groups are scattered along the pavement like cheerful sentinels; even travellers who came for history find themselves lingering, matching faces to album covers. Inside Starfield Library, you tilt your head back to follow the bookshelves all the way up — three open floors of spines, every title reachable by rolling ladder — and the noise of the mall below dissolves completely.
The experience
About this day
South of the Han River, Gangnam is not only a polished business district of glass towers, luxury brands and pop-culture landmarks. Around COEX and its neighbouring streets, several layers of Seoul come together within a surprisingly compact area.
Across from the exhibition complex stands Bongeunsa, a Buddhist temple founded in the late Silla period. Behind us are glass façades, commerce and urban noise; ahead are temple courtyards and the large Maitreya Buddha, seeming to hold the rush of the city at a distance.
COEX itself shows another side of Gangnam. Inside the complex is Starfield Library, an almost theatrical public space where towering bookshelves turn a shopping mall into an architectural landmark. Just outside COEX stands the Gangnam Style monument — a light, ironic stop that recalls the song which made this neighbourhood’s name known around the world.
A little farther on, the route leads toward K-Star Road, in the Cheongdam and Apgujeong area. Here Gangnam speaks the language of luxury brands, entertainment agencies, idols and K-pop fans.
The journey
What you will see
Starfield Library
Gangnam Style Horse Dance Statue
Also on this route: Bongunsa Temple
Practicalities
What is included
Included
- chartered transportation
- licensed guide
Not included
- personal expenses and all other expenses not specified explicitly in the program
Where you go