Modern Seoul: Design, Lifestyle & Urban Icons

A futuristic complex by world-famous architect Zaha Hadid, a fashion and design center with flowing lines and modern aesthetics. Located in the Dongdaemun area. A venue for exhibitions, forums, fashion shows, biennales, etc.

Welcome to K-Star Road, the amazing star road in the heart of Seoul!

K-Star Road, or "Road of the Stars", is a beautiful and popular place where Korean stars seem to have made their mark. As you begin your journey along this road, you will feel the excitement and hype as it passes through the heart of the Gangnam area, known for its trendy atmosphere and emphasis on (K)-pop culture.

Here you will find many GangnamDol figurines representing various Korean stars. Find your heroes - and take a photo with them as a keepsake.

Along K-Star Road you will find many boutiques of world brands. Perhaps those same stars sometimes look into these boutiques too?..

This statue is a must-visit for fans of PSY's global hit "Gangnam Style." It's a playful spot to capture fun and memorable photos, especially if you strike the famous horse dance pose!

This breathtaking library in COEX Mall features towering bookshelves and a stunning architectural design. It's an ideal spot for book lovers and those looking for a unique photo backdrop. The natural lighting and open space make it perfect for both wide shots and close-ups.

The tallest building in Korea is Lotte World Tower. 123 floors and 555 meters high. And on the highest floors is Seoul Sky - an observation deck.

Floor with transparent floor; the floor where you can go outside, the floor with cafes and souvenirs. Even the elevator that takes you to Seoul Sky is a separate attraction with Guinness records to boot.

A fantastical project by IICombined, a company that brings together such remarkable brands as Gentle Monster, Tamburinus, Atiissu, and Nuflaat.
All of these brands can be explored within a grotesque, immersive space that offers countless opportunities for creating striking, high-quality selfies — with robots, creatures from other worlds and dimensions, as well as with the brand installations themselves.