From Incheon to Seoul: Harmony, Tradition, Modernity. And Fantasy
So, you have arrived at Incheon International Airport. Instead of heading straight to Seoul, we invite you to spend your first night near the airport, choosing between two luxurious resorts – INSPIRE Entertainment Resort or Paradise City. Both offer an exceptional stay, but each with its own distinct style:
INSPIRE Entertainment Resort
- Modern technology and art spaces: Home to Le Space, an immersive multimedia zone combining light, art, and interactivity.
- Cutting-edge luxury and entertainment: A brand-new complex featuring state-of-the-art facilities, a casino, and regular concerts and performances.
- Relaxing atmosphere with shopping options: Perfect for those who value modern comfort, elegant solitude, and access to premium stores.
Paradise City
- European style meets Korean culture: A blend of luxurious European design and traditional Korean artistic touches.
- Diverse entertainment and amenities: From art galleries and casinos to family-friendly zones, spa services, and boutique shops.
- Renowned popularity: Known for its exceptional service, wide range of offerings, and established reputation for excellence.
What to do on your first day
- Visit Le Space at INSPIRE – a captivating venue for art and technology enthusiasts alike.
- Experience a tea-ceremony-inspired breakfast at 차덕분 (Cha Deokbun). Savor chef-curated teas, cakes, and cookies for a unique dining experience. Note: Due to limited availability and the need for early reservations, we cannot guarantee table confirmation.
- Enjoy a yacht tour along Incheon’s scenic coast. Take in the fresh sea breeze and breathtaking evening views. Important: Yacht tours require advance booking and are subject to availability and weather conditions.
After a fulfilling day, return to your hotel to unwind and prepare for tomorrow’s exploration of Incheon. Both resorts provide the perfect start to your journey, with unparalleled comfort and memorable experiences awaiting you.
A Walking Tour of Incheon’s Open Port Area takes you back to the late 19th and early 20th centuries, when Korea first opened its borders to the world.
The Opening of the Country: 개항장 (Gaehangjang) – the historic center where, in the 19th century, Incheon became one of Korea’s first open ports, paving the way for international trade and cultural exchange.
China Town: The famous Chinese quarter, where you can try authentic Jjajangmyeon (짜장면) – the iconic black bean noodle dish that originated here and became a symbol of Incheon’s cuisine.
Japanese Quarter: A stroll through streets lined with preserved Japanese colonial-era architecture. The old buildings and early 20th-century facades tell the story of Incheon’s modernization during a transformative period.
Freedom Park (자유공원): End the tour in Korea’s oldest Western-style park, which offers beautiful views of the port and coastline.
This tour is rich with the history, architecture, and flavors of old Incheon, where every street tells its own unique story.
Overnight at Gyeongwonjae (경원재):
A unique hanok-style hotel located in the Central Park, in the heart of the modern Songdo district. It’s a perfect blend of traditional Korean architecture and a contemporary urban landscape. An evening here offers tranquility and timeless charm in striking contrast to the surrounding modernity.
Nearby, you’ll find excellent options for shopping and leisure:
- Hyundai Outlet – a popular shopping center offering branded goods at discounted prices.
- Triple Street – a vibrant complex with shops, cafes, and entertainment options.
Gyeongwonjae is where tradition and the rhythm of modern life come together in perfect harmony.
Leaving Incheon and Heading for an Architectural Tour of Gangnam in Seoul
Today is dedicated to exploring the modern face of Korea’s capital. Gangnam is a district that epitomizes Seoul’s dynamic and innovative spirit. With its futuristic skyscrapers, stylish shopping centers, and unique architectural landmarks, it showcases the city’s achievements in
Immerse yourself in the elegance and innovation of Gangnam and Yeouido. Visit the iconic 63 Building with its golden façade. Explore the ultra-modern Hyundai Seoul shopping center, the traditional-modern Horim Art Center, and the unique Figure Museum W. Conclude the day atop Lotte World Tower with breathtaking views of the metropolis.
A legendary skyscraper with a golden façade, offering panoramic views of Seoul.
One of the most modern shopping centers, blending nature and architecture.
A museum specializing in traditional Korean art, including ceramics and calligraphy.
A contemporary building that harmoniously integrates traditional Korean aesthetics with modern architectural elements, creating a serene space to showcase Korean art forms.
A unique space dedicated to collectible figures and toys, housed in an architecturally refined building.
This breathtaking library in COEX Mall features towering bookshelves and a stunning architectural design. It's an ideal spot for book lovers and those looking for a unique photo backdrop. The natural lighting and open space make it perfect for both wide shots and close-ups.
The tallest building in Korea is Lotte World Tower. 123 floors and 555 meters high. And on the highest floors is Seoul Sky - an observation deck.
Floor with transparent floor; the floor where you can go outside, the floor with cafes and souvenirs. Even the elevator that takes you to Seoul Sky is a separate attraction with Guinness records to boot.
Overnight at Four Seasons Hotel Seoul
After a day full of discoveries, you’ll unwind at the luxurious Four Seasons Hotel Seoul – one of the finest hotels in the city. Situated in the heart of Seoul, the hotel perfectly blends elegance with modern convenience.
Here, you’ll enjoy:
- Spacious rooms with panoramic city views.
- World-class spa services and a fully equipped fitness center.
- Fine dining options, featuring both Korean and international culinary experiences.
Four Seasons offers you exceptional comfort and impeccable service, ensuring a perfect end to your day in the heart of Seoul.
Enjoy another relaxing night at the luxurious Four Seasons Hotel Seoul, making the most of its exceptional amenities and services.
Discover the architectural diversity of Northern Seoul. From the modern Seoul City Hall, reflecting a balance between past and future, to skyscrapers like Jongno Tower and Twin Tree Towers. Explore cultural spaces such as Amore Pacific Boutique and OSULLOC Tea House, the minimalist JCC, the futuristic DDP, and the Leeum Samsung art complex. This route highlights the harmony of tradition and modernity.
A futuristic glass wave rises above the old City Hall, blending past and future in one bold design.
Powered by nature and home to the world’s largest indoor vertical garden, it’s one of Seoul’s greenest landmarks.
Open to visitors — step inside and see the living wall for yourself.
A contemporary office complex with a V-shaped façade design inspired by nature. The towers blend perfectly with the historic area near Gyeongbokgung Palace.
A sophisticated space where visitors can explore the traditions of Korean tea and cosmetics.
A skyscraper with a unique "floating" top floor, symbolizing transparency and lightness.
A cultural center designed by Tadao Ando, renowned for his minimalist approach and masterful use of light and space.
"The significance of architecture is as important as the significance of education. Architecture, like education, provides a space where people can gather and exchange ideas. If architecture lacks the ability to organize and bring people together, it is not architecture. I always think of architecture as something that gathers people."
"Architecture is the art of experience; we see, feel the surface with our hands, walk through the interior of a building – and, in doing so, better understand our own thoughts."
Tadao Ando
The uniqueness of the JCC Art Center complex lies in the fact that it is the only building by Pritzker Prize laureate Tadao Ando in Korea, constructed within the "four fortress gates of Seoul" (i.e., in its historical center). You can find other masterpieces by Ando in Korea; however, this one is the most accessible to the public, being located in the heart of the metropolis. The thematic essence of this masterpiece, which suddenly emerges before us in a narrow alley leading towards the small fortress gate of Hyehwa, is this: "People meet, fall in love, argue, clash – on a small street..." A new challenge for the architect was the slope of the hill along which the alley runs – typically, Ando's creations are associated with straight vertical and horizontal lines.
The complex consists of two standalone buildings. The Art Center and Creative Center are like brothers, members of the same family, separated but inherently connected.
A futuristic complex by world-famous architect Zaha Hadid, a fashion and design center with flowing lines and modern aesthetics. Located in the Dongdaemun area. A venue for exhibitions, forums, fashion shows, biennales, etc.
A private museum owned by Samsung, the Leeum Museum of Art showcases both traditional Korean art and contemporary works. In the contemporary art section, you will also find masterpieces by renowned international artists.
The museum’s architectural ensemble was designed by celebrated architects Mario Botta, Jean Nouvel, and Rem Koolhaas, each contributing their unique vision to the space.
The Amorepacific Headquarters is an architectural masterpiece designed by British architect David Chipperfield, inspired by Korea’s “moon jars,” symbolizing simplicity and elegance.
The building also houses the Amorepacific Museum of Art (APMA), showcasing international exhibitions.
Amorepacific seamlessly blends business, nature, and art in the heart of Seoul.
Transfer to the Airport or Extend Your Journey
If you’re not ready to leave Korea, we invite you to extend your trip and explore other breathtaking destinations:
- Seoul: A perfect blend of tradition and modernity, featuring palaces, temples, hanok villages, and futuristic neighborhoods.
- Busan: Korea’s coastal gem with beautiful beaches like Haeundae and Gwangalli, the bustling Jagalchi Fish Market, and the colorful Gamcheon Culture Village.
- Gyeongju: Known as the "museum without walls," this ancient Silla capital is filled with tombs, temples like Bulguksa, and incredible historical treasures.
- Jeju: A volcanic island offering stunning natural landscapes – waterfalls, caves, hiking trails on Hallasan Mountain, and unique black-sand beaches. Perfect for relaxation and outdoor adventures.
- Seoraksan: A national park famed for its dramatic mountain landscapes, ancient temples, and scenic hiking trails, ideal for nature lovers.
Whether you prefer the coastline, mountains, or cultural heritage, Korea promises unforgettable experiences for every traveler.