Seoul City Loop: Heritage & Horizons

A futuristic glass wave rises above the old City Hall, blending past and future in one bold design.
Powered by nature and home to the world’s largest indoor vertical garden, it’s one of Seoul’s greenest landmarks.
Open to visitors — step inside and see the living wall for yourself.

A blend of nature and urban design, this stream winds through downtown Seoul — though entirely man-made today.
Once a natural river, it was buried after the Korean War and revived in 2005 as a tranquil walkway.
Fountains, illuminated bridges, and the Palgakdam weir make it one of the city’s most beloved evening spots.

The complex of the central Gwanghwamun Square in front of the Gyeongbokgung Royal Palace, which is the compositional center of the capital of Korea, offers amazing views of Seoul: on one side is the main residence of the kings of the Joseon state (now a museum). But along the  Sejong-daero Avenue, departing from the square, there are high-rise modern buildings: government, embassies, Kyobo - the largest bookstore in Korea. Further down the avenue we can see the Seoul City Hall and still further - the Great South Gate of Namdaemun (National Treasure No. 1).

The main palace of the Joseon dynasty — rebuilt more than once, but never lost its grandeur.

Its perfect symmetry, royal guard ceremony, and the chance to wear a hanbok turn your visit into a journey through time.

Winding lanes, wooden hanoks, hidden cafés — this is where time slows down.
Samcheong-dong charms with its hills and galleries, while Bukchon preserves the everyday beauty of Joseon-era homes.
Together, they offer a quiet, romantic escape — a walk through history lined with soft light and gentle stories.

Insadong is famous for the abundance of souvenir shops, traditional restaurants and tea houses, boutiques.

Insadong-kil Pedestrian Street is the central street of the area.

Often you can see street performances - traditional Korean samul-nori percussion quartet or martial arts tekkyon, taekwon-do or performances of youth groups in the fusion style, etc.

Immerse yourself in the culinary heart of Kwangjang Market, rightfully called a paradise for lovers of traditional food in the heart of Seoul. Here, the rich aromas of Korean street food and more substantial dishes come to life. Enjoy crispy hotteok pancakes, steaming servings of tteokbokki, and juicy Korean dumplings (mandu). The lively atmosphere, filled with the sounds of sizzling and enticing aromas, will give you an unforgettable sensory experience. Whether you're a gourmet or simply looking to explore Korean cuisine, Kwangjang is the perfect place to taste authentic dishes and dive into the culinary culture of Seoul.

The Greate Eastern Gate in the Seoul City Wall (drive by)

A futuristic complex by world-famous architect Zaha Hadid, a fashion and design center with flowing lines and modern aesthetics. Located in the Dongdaemun area. A venue for exhibitions, forums, fashion shows, biennales, etc.

The tallest building in Korea is Lotte World Tower. 123 floors and 555 meters high. And on the highest floors is Seoul Sky - an observation deck.

Floor with transparent floor; the floor where you can go outside, the floor with cafes and souvenirs. Even the elevator that takes you to Seoul Sky is a separate attraction with Guinness records to boot.

Temple of Bongeunsa is located in close proximity to the COEX Convention and Exhibition Center.

Originally named Gyeongseongsa, it was built by King Wonseong of the Silla Kingdom in the 10th year of his reign (794 AD).

In 1498, thanks to Queen Jeonghyeon, it was renovated and expanded to the east of King Seongjong's tomb, and at that time it was given its new name - Bongeunsa.

The iconic view of COEX is visible from the Maitreya Buddha statue on the temple grounds.

This statue is a must-visit for fans of PSY's global hit "Gangnam Style." It's a playful spot to capture fun and memorable photos, especially if you strike the famous horse dance pose!