Futuristic Korea

The world's leading automotive company, Hyundai Motors, invites you to dive into the world of cars - present and future! Hyundai Motors Studio presents the most advanced technologies of Hyundai, both in the field of automotive engineering and in the field of presentation.

Such interactive elements as Connect Wall, which embodies, with the help of artistic elements from world designers, the company's desire to contact with the consumer; Loop, - "All about the car", - represent the artistic element of the exhibition.

We get acquainted with technological elements, Hyundai's operating principles, and the company's history during a tour of Hyundai Motors Studio. Sports cars, standard cars, futuristic cars, eco-friendly cars... Name any modern aspect of automotive engineering - Hyundai is already in it!

A blend of nature and urban design, this stream winds through downtown Seoul — though entirely man-made today.
Once a natural river, it was buried after the Korean War and revived in 2005 as a tranquil walkway.
Fountains, illuminated bridges, and the Palgakdam weir make it one of the city’s most beloved evening spots.

A futuristic glass wave rises above the old City Hall, blending past and future in one bold design.
Powered by nature and home to the world’s largest indoor vertical garden, it’s one of Seoul’s greenest landmarks.
Open to visitors — step inside and see the living wall for yourself.

A youth district with a large number of various music clubs, cafes (including specific ones with cats, dogs, arctic foxes, meerkats and kangaroos running underfoot). The name of the district comes from Hongdae University located here.

Changdeokgung - "Palace of Flourishing Virtue", built between 1405 and 1412, was the home for the kings of Joseon throughout most of the kingdom's 500-year history (1392-1897). It was also the residence of the last ruler of the Korean Empire.

The palace was destroyed during the Imjin War (1592-1598) and was restored in 1609. From 1623 to 1868, it served as the official residence of Korean kings. Since 1997, the Palace of Flourishing Virtue has been listed as a UNESCO World Heritage Site.

On June 25, 2002, South Korea lost the battle to reach the finals against Germany. She lost at this stadium, built in Seoul on the eve of the 2002 FIFA World Cup.

But can this loss be considered a defeat? Perhaps this was the greatest achievement of the Korean team. Crowds of fans dressed in all red filled the streets and squares not only of Seoul, but of the whole country ...

But we digress. The stadium is Asia's 2nd largest rectangular stadium and is built to resemble a traditional Korean kite in shape. And yes, it was he who became the unwitting culprit of the emergence of a unique urban space - the Park of Culture of the Oil Storage...

Temple of Bongeunsa is located in close proximity to the COEX Convention and Exhibition Center.

Originally named Gyeongseongsa, it was built by King Wonseong of the Silla Kingdom in the 10th year of his reign (794 AD).

In 1498, thanks to Queen Jeonghyeon, it was renovated and expanded to the east of King Seongjong's tomb, and at that time it was given its new name - Bongeunsa.

The iconic view of COEX is visible from the Maitreya Buddha statue on the temple grounds.

The museum, located in the Yongsan district of Seoul, was opened in 1994 on a site that the city inherited from military units.

First of all, the museum is dedicated, of course, to the Korean War (1950-1953). But not only: all the wars waged between themselves and with neighboring countries by the states that were on the Korean Peninsula from the Bronze Age to the present are displayed in the museum's exposition.

The open space, created on the site of a former oil storage facility, is an eco-park and cultural spaces created by rethinking and rebuilding former tanks for kerosene, diesel, etc. Tank No. 6 was not recreated, but created from scratch: the material (steel) left after the partial dismantling of Tanks No. 1 and No. 2 went to its walls.

If you are a fan of urbanism, modern art, modern ways of implementing open spaces, or just want to enjoy the harmony of industrial design and nature, you will definitely like Oil Tank Culture Park.

There are several kan's in Korean cuisine: chankan - a place for traditional sauces, snacks; surakan - a place for cooking royal cuisine; closet for food storage - kotkan.

The museum borrowed this part of the word and added as a suffix to the name of the most famous Korean snack - kimchi.

Here you will get answers to questions: why do Koreans need kimchi; how did kimchi cooking technology come about; what types of kimchi exist in nature; What are the health benefits of kimchi?

Kimchi is pickled (fermented) vegetables; the most famous variant is Chinese cabbage kimchi.

The most enjoyable moment in visiting this unusual museum is the interactive kimchi cooking workshop! Together with the master, we will not only get acquainted with the process, but also take a direct part in the preparation of kimchi; we take the prepared product with us!

Unforgettable experiences guaranteed!

This breathtaking library in COEX Mall features towering bookshelves and a stunning architectural design. It's an ideal spot for book lovers and those looking for a unique photo backdrop. The natural lighting and open space make it perfect for both wide shots and close-ups.

This statue is a must-visit for fans of PSY's global hit "Gangnam Style." It's a playful spot to capture fun and memorable photos, especially if you strike the famous horse dance pose!

Welcome to K-Star Road, the amazing star road in the heart of Seoul!

K-Star Road, or "Road of the Stars", is a beautiful and popular place where Korean stars seem to have made their mark. As you begin your journey along this road, you will feel the excitement and hype as it passes through the heart of the Gangnam area, known for its trendy atmosphere and emphasis on (K)-pop culture.

Here you will find many GangnamDol figurines representing various Korean stars. Find your heroes - and take a photo with them as a keepsake.

Along K-Star Road you will find many boutiques of world brands. Perhaps those same stars sometimes look into these boutiques too?..

During such serious campaigns of the ruling king, as, say, visiting the graves of his ancestors, the king had to stop somewhere on the way. In the Hwaseong fortress, such a travel palace has been preserved. Charming and small by the standards of Seoul, however, it is a real intricate maze, which we will dive into to get to know the history of King Jeongjo, his parents and grandfather, as well as the famous banquet he hosted in honor of the anniversary of his mother , Queen Hongyeong.

Hwaseong is more than just a fortress — it’s a royal dream set in stone. In the late 18th century, King Jeongjo envisioned building a new capital of the Joseon Dynasty here: modern, fortified, and meticulously planned.

The project was designed by the brilliant reformer Jeong Yakyong, one of the leading figures of the “Practical Learning” movement. For the first time in Korean history, both Korean and European engineering techniques were used in construction.

👉 By the way, why did the king never move to his new capital?

Thanks to detailed blueprints from 1800, the fortress has been faithfully restored — and today, it’s recognized as a UNESCO World Heritage Site.

Innovations. Thanks to them, our lives are constantly changing. The recognized leader in the field of electronics, Samsung, offers to plunge into the world of innovative electronics industry.

The Samsung Innovation Museum presents not only the history of the electronics industry, but also the achievements of this company in the field of semiconductor technologies, mobile communications and displays.

A separate hall is dedicated to the history of the company itself. You will be able to get acquainted with the era of rapid industrial growth of South Korea, the formation of a recognized leader in the field of electronics.

The Starfield Library in Suwon is not only a paradise for book enthusiasts but also one of the most popular photography spots in the area. With its impressive bookshelves stretching from floor to ceiling, the library provides a unique backdrop for your photos, making each capture special. This visually stunning cultural hub will be a highlight of your trip to Suwon.

The first and largest Korean folk village in terms of area and exposition.

There are more than 260 buildings in the village, including houses of representatives of different classes, government agencies, pharmacies and mills, and craftsmen's workshops.

The village recreates in detail the atmosphere of rural life of the Joseon era. Buildings were brought from all regions of Korea: here you will also find houses made of volcanic tuff from about. Jeju (and the famous black pigs from there, by the way!), And thatched houses from the southern provinces of Korea, and the house of the provincial governor, and the Confucian village school. You can taste traditional Korean dishes at the village market.

The journey begins with a fascinating walk through the narrow streets surrounded by traditional Korean houses - hanoks. Each house is a living museum that reflects the unique style and architecture of ancient times.

Travelers hungry for knowledge can discover the craftsmanship of folk artisans.

But that's not all! This wonderful complex offers unique shows and concerts featuring traditional Korean dances, music and rituals.

Each show and concert is organized with love for details and leaves a unique impression. You will be delighted with beautiful costumes, incendiary rhythms and incredible talents of artists. The atmosphere will be filled with energy and delight, and you will find yourself a real witness to the beauty and splendor of Korean culture.