Seoul City Loop: Heritage & Horizons

The unique architectural structure was opened to the general public (and city officials, of course) in 2013.

Its uniqueness lies in environmentally friendly, unusual and unexpected solutions: a double facade of an unusual shape, reminiscent of a sea wave, covering, by the way, the former Seoul City Hall; choice of heating sources; way of preserving the old city hall, Guinness record for the world's largest vertical green façade (internal).

Gyeongbokgung Palace became the first residence of Korea's new Joseon Dynasty in 1395.

During the war with Japan (1592-1598) the palace was almost completely destroyed; however, it was restored in the middle of the 19th century and again became the residence of the Korean kings.

The palace is the architectural center of the northern part of the city of Seoul and impresses both with its size and extraordinary symmetry.

You will not only be able to capture yourself against the background of classical palace architecture, but also hear an entertaining story from our guide about the history, palace culture, the customs of the royal family, the symbolic meaning of the material attributes of the palace.

The tallest building in Korea is Lotte World Tower. 123 floors and 555 meters high. And on the highest floors is Seoul Sky - an observation deck.

Floor with transparent floor; the floor where you can go outside, the floor with cafes and souvenirs. Even the elevator that takes you to Seoul Sky is a separate attraction with Guinness records to boot.

This statue is a must-visit for fans of PSY's global hit "Gangnam Style." It's a playful spot to capture fun and memorable photos, especially if you strike the famous horse dance pose!

The longest in the world (1140 m) fountain on a bridge.

Insadong is famous for the abundance of souvenir shops, traditional restaurants and tea houses, boutiques.

Insadong-kil Pedestrian Street is the central street of the area.

Often you can see street performances - traditional Korean samul-nori percussion quartet or martial arts tekkyon, taekwon-do or performances of youth groups in the fusion style, etc.

A futuristic complex by world-famous architect Zaha Hadid, a fashion and design center with flowing lines and modern aesthetics. Located in the Dongdaemun area. A venue for exhibitions, forums, fashion shows, biennales, etc.

Immerse yourself in the culinary heart of Kwangjang Market, rightfully called a paradise for lovers of traditional food in the heart of Seoul. Here, the rich aromas of Korean street food and more substantial dishes come to life. Enjoy crispy hotteok pancakes, steaming servings of tteokbokki, and juicy Korean dumplings (mandu). The lively atmosphere, filled with the sounds of sizzling and enticing aromas, will give you an unforgettable sensory experience. Whether you're a gourmet or simply looking to explore Korean cuisine, Kwangjang is the perfect place to taste authentic dishes and dive into the culinary culture of Seoul.

Большие Восточные ворота в крепостной стене Сеула

To the northeast of Gyeongbokgung Palace lies the scenic hilly area of ​​Samcheon-dong. Due to the fact that the residence of the President of the Republic of Kazakhstan was located north of Gyeongbokgung (and west of Samcheon-dong), development activity in Samcheon-dong is very limited. Thus, despite the unique location in the center of the capital of Korea, there are no high-rise buildings in this area, and the cost of land is relatively low. This feature gives the area a unique charm: art galleries have chosen it; cafes and restaurants; flea markets and boutiques of stylized Korean clothes; here you will see a large number of preserved Korean-style houses - hanok.

The name of the district comes from the name of the government office of the Kingdom of Joseon, Samcheon-jeong (also known as Seogyeok-jeon); Samcheon-jeong's activities included performing Taoist sacrifices to Heaven, Earth and Stars. Literally, the name translates as "Districts / quarter of three purity": "Clean (light) mountains and clean water lead to greater purity and kindness of the human soul."

Symbiosis of urban landscape architecture and nature - the Cheonggyecheon River; everything is artificial in it: the bed of the river, the banks, the water itself ...

In fact, it was a real, natural river; but after the Korean War, it was "hidden" underground. As a result of the grandiose Cheonggyecheon restoration project in 2005, the river was reopened to visitors and residents of Seoul.

The complex of the central Gwanghwamun Square in front of the Gyeongbokgung Royal Palace, which is the compositional center of the capital of Korea, offers amazing views of Seoul: on one side is the main residence of the kings of the Joseon state (now a museum). But along the  Sejong-daero Avenue, departing from the square, there are high-rise modern buildings: government, embassies, Kyobo - the largest bookstore in Korea. Further down the avenue we can see the Seoul City Hall and still further - the Great South Gate of Namdaemun (National Treasure No. 1).

Temple of Bongeunsa is located in close proximity to the COEX Convention and Exhibition Center.

Originally named Gyeongseongsa, it was built by King Wonseong of the Silla Kingdom in the 10th year of his reign (794 AD).

In 1498, thanks to Queen Jeonghyeon, it was renovated and expanded to the east of King Seongjong's tomb, and at that time it was given its new name - Bongeunsa.

The iconic view of COEX is visible from the Maitreya Buddha statue on the temple grounds.